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What is Sona?

Sona is a revenue attribution platform that helps businesses understand their marketing performance and optimize their revenue growth through advanced tracking and analytics.

How does Sona enhance revenue attribution?

Sona enhances revenue attribution by providing a comprehensive view of the user journey, allowing businesses to attribute all marketing efforts accurately and identify the most effective campaigns.

What industries can benefit from using Sona?

Sona is beneficial for various industries, including B2B and B2C markets, as it offers tailored solutions for different roles such as CMOs, marketing operations, and revenue operations.

What are the key features of the Sona platform?

Key features of the Sona platform include cookieless tracking, audience profiling, data synchronization, and automated datasets, which together provide actionable insights for optimizing marketing strategies.

Can Sona integrate with other marketing tools?

Yes, Sona integrates bi-directionally with numerous applications, enabling users to connect their marketing efforts and derive deeper insights from their data.

What type of support does Sona offer to its users?

Sona offers end-to-end support, including strategy execution and personalized onboarding, ensuring that users can quickly set up and start benefiting from the platform.

Q: How often does Sona experience outages?

A: Major outages are rare, occurring only a few times a year. Minor issues can happen more frequently.

Q: How long do Sona outages typically last?

A: Most outages are resolved within a few hours. Extended outages lasting more than a day are extremely rare.